It is always good to learn from other industries. In a study from PricewaterhouseCoopers (PWC), a project team from Stanley Black & Decker (SB&D), was recognized as a “high-leverage innovator,” a company that outpaced other industry members in terms of financial success while downsizing spend on R&D.
While there is no specific data that provides ROI on medical device human factors usability testing, there is plenty of applicable data for usability testing across multiple industries.
There are plenty of business best practices reasons to perform human factor usability testing because there is a great return on investment for medical device companies. in terms of Medtech Product Development Benefits (Faster Development/Rapid Prototyping) and Commercialization….Read more
Why isn’t more of the medical device industry adopting advertising in their medtech marketing strategies? Pharmaceutical sales have shown dynamic growth throughout the years since 2001, projecting a sales forecast of approximately $1.4 Trillion at CAGR of 6.4%.