Why isn’t more of the medical device industry adopting advertising in their medtech marketing strategies? Pharmaceutical sales have shown dynamic growth throughout the years since 2001, projecting a sales forecast of approximately $1.4 Trillion at CAGR of 6.4%.
Greater than 300 medtech executive women (Directors, VPs, C-Suite) were sent an online survey and 61 shared their perceptions of the career obstacles for women with medtech careers. They reported that, at their companies, the average number of women holding positions of vice president or higher is 17% and that the median was 12%.
In an article titled The Pain Points in Raising Awareness of Medical Technology, Medi-Vantage president, Maria Shepherd, was quoted referencing an article she wrote on neurostimulation implantables.
We are proud and pleased that Ron Sahatjian, Medi-Vantage team member was nominated and accepted as a Fellow of the American Institute for Medical and Biological Engineering (AIMBE).
What is your medical device commercialization strategy in for-profit hospitals? According to the AHA, there were 5,564 registered hospitals in the U.S in 2017 . Greater than than 85% (4,892) of these were community hospitals.
Welcome colleagues and friends and a special thanks to the 61 of you who helped with this survey. You will find many of your quotes in this report. For those of you that read the summary report here, this the final report.
So great to see this femtech market map infographic – we know that many of our medtech and digital health clients struggle with fundraising. This is great news – over $1.1 billion raised for medtech women’s health startups!
The current primary application of neurostimulation implantable medical device platform technology is to treat chronic pain. Despite advances by medical device companies, the pain market still has many medical device unmet needs, is underserved and has significant room for growth.
When a group of four large hospital systems that own ~5% of US hospitals decides to challenge rising generic drug prices, and Warren Buffett calls the healthcare system a “hungry tapeworm” every medical device manufacturer should take notice and evaluate their medtech pricing strategy.
The hunt for medtech start-up funding is agonizing to watch. Got the medtech product positioning? Check. Identified the medical device market segment? Check. Performed medical device market research and due diligence to be sure that the addressable market is large, and that the product meets the clinical unmet needs in your medical device technology? Check.