A great NY Times article sent over by Rupa Basu, Biotronik Senior Vice President, Marketing, Corporate Accounts & Strategy with a surprising hypothesis on why women, many of them highly educated, may be dropping out of the workforce.
While there is no specific data that provides ROI on medical device human factors usability testing, there is plenty of applicable data for usability testing across multiple industries.
There are plenty of business best practices reasons to perform human factor usability testing because there is a great return on investment for medical device companies. in terms of Medtech Product Development Benefits (Faster Development/Rapid Prototyping) and Commercialization….Read more
Why isn’t more of the medical device industry adopting advertising in their medtech marketing strategies? Pharmaceutical sales have shown dynamic growth throughout the years since 2001, projecting a sales forecast of approximately $1.4 Trillion at CAGR of 6.4%.
Greater than 300 medtech executive women (Directors, VPs, C-Suite) were sent an online survey and 61 shared their perceptions of the career obstacles for women with medtech careers. They reported that, at their companies, the average number of women holding positions of vice president or higher is 17% and that the median was 12%.