Diagnostics Case Studies

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Diagnostic System Product Configuration and Pricing Strategy

In the highly competitive world of clinical diagnostics, the Medi-Vantage team helped our client define their product strategy. We helped the client segment the market to understand their customer base and the unmet needs of each segment.

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Adjacent Market Analysis for a Diagnostic Products Market Leader

For strategic purposes, our client was investigating the supply of products used during the biopsy and sample preparation process as possible adjacent market strategies.

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Personalized Medicine/Companion Diagnostics Job Mapping Strategy Research

Our client, the manufacturer of companion diagnostic systems, was partnering with a biopharma company and needed to co-develop country-specific strategic roadmaps that would easily and efficiently enable treatment of patients for the indication.

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